What Are KPIs and Metrics to Measure

Find the KPIs and Metrics to Track by Industry or Department

KPIs and metrics are challenging to define. Measure the wrong ones, you're out of business. Measure the right ones, business grows. Only What Is Measured Gets Improved.

Dashboard visualization representing key performance indicators (KPIs) and business metrics

How KPIs and Metrics Work Together

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KPI Measurable company goal

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Metric Track operational levers

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Action Steps to improve metrics

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Outcome Achieve company goals

What Are KPIs and Metrics to Measure by Industry

Select your industry to see the KPIs (big-picture goals) and metrics (operational levers) that drive company success.

KPIs are tied to strategic company goals; metrics feed into these KPIs to show performance and help take action.

Which KPIs and Metrics Should You Track in Your Industry?

What Are KPIs and Metrics to Measure by Industry

Select your industry to see the KPIs (big-picture goals) and metrics (operational levers) that drive company success.

KPIs are tied to strategic company goals; metrics feed into these KPIs to show performance and help take action.

Which KPIs and Metrics Should You Track in Your Industry?

KPIs & Metrics FAQ

What is a KPI (Key Performance Indicator)? ▶

A KPI, or Key Performance Indicator, is a measurable value that shows how effectively a company or team is achieving a specific objective. KPIs are tied directly to strategic goals and help leaders make data-driven decisions.

What is the difference between KPIs and metrics? ▶

Metrics measure activity or output, while KPIs measure progress toward business goals. Metrics provide supporting context; KPIs define success.

How do I choose the right KPIs for my business? ▶

Start with your goals, define success, and choose KPIs that are SMART—Specific, Measurable, Achievable, Relevant, and Time-bound.

How do KPIs and metrics work together? ▶

KPIs provide strategic direction, while metrics show the detailed performance behind them. Together, they drive clarity and accountability.

What are examples of effective KPIs? ▶

Examples include: Revenue Growth %, Net Promoter Score, Customer Retention Rate, On-Time Delivery, and Conversion Rate.

How often should I review KPIs? ▶

Review KPIs weekly for operations, monthly for performance, and quarterly for strategic adjustments. Tools like Lever 5 simplify tracking.

How can Lever 5 help with KPI tracking? ▶

Lever 5 includes project trackers, KPI dashboards, and analysis tools in one package to help visualize, measure, and manage performance effectively.

Why are KPIs important for business growth? ▶

KPIs translate goals into measurable results, helping you identify trends, optimize resources, and ensure accountability—key for scaling success.

Easiest Way to Start is a KPI Dashboard

Use this simple KPI Template you get in Lever 3 to track actual to goal of your designated KPIs.

📂 Get the Performance Template Suite