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XecuteTheVision
Business Excel-lence

Where strategy meets execution

Where strategy meets executionWhere strategy meets execution

The Small Business System for Big Growth

5 levers of Scale System for Small business

Plug & Play System Built from Actual Executive Experience

Over years leading Sales, Marketing, HR, Product, Customer Support, Success & more, I built early versions of these tools to track progress and streamline process to keep growth on track in businesses less than 200 employees. Now, I've tied them all together into a 5-Lever Execution System that any business can use to align teams, sharpen strategy, and scale with confidence.


Scaling a business isn’t about working harder or longer, it’s about pulling the right levers at the right time. These plug-and-play tools give you ready-made systems to:

 

  • Align People → Keep teams focused, accountable, and driving the right priorities 
  • Sharpen Products → Improve offerings, accelerate launches, and maximize market impact 
  • Track Performance → Monitor KPIs, detect issues early, and make data-driven decisions 
  • Fuel Growth → Optimize resources, forecast accurately, and accelerate revenue and results 
  • Streamline Processes → Reduce waste, eliminate bottlenecks, and save time across the organization


What Makes These Tools Stand Out? 

These aren’t random templates you search Google for. They’re tools actually used that led to tremendous growth. Instead of using enterprise software at $10k+ every year, you get easy-to-use, refined, tested, and instantly usable solutions for a fraction of the cost. I offer hands-on guidance, contact me.


Everything runs in Excel and Google Sheets. No new software, no steep learning curve, just plug in your numbers, and the insights appear.

Lever 1: People- Build the Right Team

When people are aligned and supported, growth multiplies. Your people are your greatest lever for growth.  

  • Hiring Toolkit → Attract the right talent with a proven scorecard and targeted interview questions. 
  • Job Description Template → Set crystal-clear expectations before hire and throughout employment. 
  • Working With Me Guide → A leader-and-employee exercise to build trust and start relationships strong. 
  • Performance Review Template → Develop, recognize, and retain top performers. 
  • Performance Improvement Plan → Tackle challenges head-on with a structured, fair approach.

Get the Lever 1 Package

organize thoughts on interviews & start the new hire relationship strong

Ensure your employees & you are sharing feedback and expectations with a performance tool

Ensure your employees & you are sharing feedback and expectations with a performance tool

Hire the best fit, the right person for the right seat.
This candidate tracker helps you remember key details after every interview, ensuring fair, consistent scoring for all candidates. Share it with every interviewer to streamline decision-making and quickly identify the best fit. Customize scoring areas and weightings to match your pri

Hire the best fit, the right person for the right seat.
This candidate tracker helps you remember key details after every interview, ensuring fair, consistent scoring for all candidates. Share it with every interviewer to streamline decision-making and quickly identify the best fit. Customize scoring areas and weightings to match your priorities, or use the built-in recommendations. Add candidate photos at the top so everyone can easily match names to faces. 


An additional tool included is the Working With Me template, inspired by the book Scaling People, to ensure on day one both the leader and employee share working styles, motivations and expectations.


Also comes with a job description template and top interview questions.


2-way employee and employer performance and goal tracking tool.

Ensure your employees & you are sharing feedback and expectations with a performance tool

Ensure your employees & you are sharing feedback and expectations with a performance tool

Ensure your employees & you are sharing feedback and expectations with a performance tool

Everyone has to have goals.

Keep track of their goals and progress each quarter. Check in and give and get feedback on key areas you determine. Suggested areas are inputted to help you out. From performance issue handling to promotions, you're covered here. Get the most out of employees and ensure you're providing support at regular intervals.

Performance improvement plan tracker template.

improve performance issues and build employees up

Ensure your employees & you are sharing feedback and expectations with a performance tool

improve performance issues and build employees up

90-Day Performance Improvement Tracker with 2-Way Feedback
Enter areas of concern or development and track progress weekly through clear status updates and comments from both the employer and employee. This transparent process ensures employees know exactly what’s expected while giving managers documented proof of progress, or lack thereo

90-Day Performance Improvement Tracker with 2-Way Feedback
Enter areas of concern or development and track progress weekly through clear status updates and comments from both the employer and employee. This transparent process ensures employees know exactly what’s expected while giving managers documented proof of progress, or lack thereof.


At the end of 90 days, you’ll have both open communication and the detailed records needed to support next steps, from continued coaching to legal protection in the event of termination. 

Lever 2: product- defining the vision & Customer

 Teams work best when they know the destination.

  • Company Roadmap → Give clarity on where the business is headed. 
  • Competitor Analyzer → Know your competition and show your team where you are and where you aspire to be.
  • Customer Persona Development → Create products customers actually want.
    Clear vision + aligned execution = products that win in the market.

Get the Lever 2 Package
Company roadmap template

Get the company roadmap out of your head

You have to know what your customers are seeing out there

You have to know what your customers are seeing out there

Everyone will be aligned.
Use this tracker to set your plan by quarter or year, whether across all business functions or within a single unit. Everyone can clearly see what’s coming next, making planning effortless and transparent. Map out your initiatives to avoid overlap and ensure resources are ready when needed. Gantt-style chart auto

Everyone will be aligned.
Use this tracker to set your plan by quarter or year, whether across all business functions or within a single unit. Everyone can clearly see what’s coming next, making planning effortless and transparent. Map out your initiatives to avoid overlap and ensure resources are ready when needed. Gantt-style chart automatically updates with every edit. Then, watch your vision come to life with confidence and clarity. 

You have to know what your customers are seeing out there

You have to know what your customers are seeing out there

You have to know what your customers are seeing out there

Know what your competition is doing and where you stand.  I love using this template because it gives complete insight into what's going on in the market. Additionally, you can see where you stand vs. the competitors, and it shows your team where you are so everyone is aligned with where you aspire to be. Why tell when you can use a tool like this to show and keep top of mind.

You can't grow a business without knowing your customers

You have to know what your customers are seeing out there

You can't grow a business without knowing your customers

Know what motivates them & what makes them buy.

Start by answering 3 simple questions to uncover what you truly know and don't know about your customers. Then, use the ready-made interview template to guide conversations that reveal deep, actionable insights.


Once you’ve gathered the data, drop it into the persona template to clearly define

Know what motivates them & what makes them buy.

Start by answering 3 simple questions to uncover what you truly know and don't know about your customers. Then, use the ready-made interview template to guide conversations that reveal deep, actionable insights.


Once you’ve gathered the data, drop it into the persona template to clearly define your ideal customer types. These profiles will sharpen your product decisions, marketing campaigns, and growth strategies helping you attract, win, and keep the customers who matter most.


Next map out the customer journey to ID roadblocks to purchase. With this kit, you’ll move from guesswork to growth, using proven tools to understand your audience and build a business they can’t resist.

Lever 3: Performance - Measure what matters

Executives don’t guess, they measure. 

  • Universal KPI Dashboard → Instantly Know the Health of Your Business
  • Strategic Goal Planner → Set Goals That Actually Move the Needle
  • Budget & Expense Tracker→ Protect Margins, Prevent Overspend
  • Goal Alignment Tracker → Track the activities to reaching the North Star
  • Project Profitability Analyzer → Know Your True Price and ROI
  • Workforce Efficiency Tracker → Simplify Payroll & Time Management

Get the Lever 3 Package

Track any KPIs you can dream up to goals you set with this universal dashboard tracker

Track any KPIs you can dream up to goals you set with this universal dashboard tracker

Track any KPIs you can dream up to goals you set with this universal dashboard tracker

You can only improve what gets measured.

Work with your teams to determine their metric and goals and get started tracking here. Suggested metrics are inputted to help you out and a goal planning tool will assist in determining the values for each month based on your actual, target, conversion rate and more. This is fully customizable to track what you need to goal. They all roll up at the top to see how the company is doing as whole to goal. You may also use it by department and roll up how the entire department is doing to goal.

Know who is contributing How much to the bottom line

Track any KPIs you can dream up to goals you set with this universal dashboard tracker

Track any KPIs you can dream up to goals you set with this universal dashboard tracker

Forecast & Budget Sales and Expenses. Measure the Actuals.

Plan your year with ease. Forecast revenue and budget expenses by business function. As the year progresses, simply enter actuals for each category and get an instant summary showing how spending compares to revenue generated. Make smarter decisions, spot trends early, and keep your finances on track.


EXCEL & GOOGLE SHEETS version included

Ensure your team is aligned and tracking towards your big vision

Track any KPIs you can dream up to goals you set with this universal dashboard tracker

Ensure your team is aligned and tracking towards your big vision

 Keep your vision front and center for EVERYONE.
You can’t hit your million-anything goal without knowing exactly where  you stand and where you’re headed. This Level 10 meeting–ready Excel  tool, inspired by the EOS framework, lets you track quarterly Rocks,  weekly progress, and year-to-date execution in one place. Eliminate  misalignment and get your entire team marching to the same beat.  

Know when a new product or project will be profitable

Don't reinvent the wheel figuring out a payroll template

Know when a new product or project will be profitable

Use the pricing tool and determine your break-even revenue, units and months.

I used this tool in evaluating partnerships to determine how long it would take to become profitable. This allowed better negotiations having the numbers right in front of us. Use this for any project or partnership to do the same.

Employee time tracking template for hourly, job or project.

Successful companies track where time is spent

Don't reinvent the wheel figuring out a payroll template

Know when a new product or project will be profitable

Transparency. Accountability.

Inspired by ConnectTeam, QuickBooks Time, and ClockShark but without the subscription fee. Employee or personal time tracking template. Timestamp in and out, handle breaks, paid time off, overtime calculations and keep key employee info like birthdays, anniversaries, and emergency contacts all in one place.

Payroll template.

Don't reinvent the wheel figuring out a payroll template

Don't reinvent the wheel figuring out a payroll template

Don't reinvent the wheel figuring out a payroll template

Payroll without the payroll system.

Set up employees, input hours, and let the formulas handle the rest. Built for small businesses that want control without the cost.

Lever 4: Promotion- Drive Sales & Marketing

When sales, marketing, and customer advocacy work together, growth compounds.

  • Sales Lead Tracker → Track every lead, every move. 
  • Sales Dashboard → Keep a pulse on, revenue, rep contribution and trends. 
  • Customer Support & Satisfaction Tracker → Turn happy customers into brand advocates. 
  • Social Media Planning Calendar & Dashboard → Gain customers through being in the community with your expertise

Get the Lever 4 Package

Track Leads & Opportunities

Sales Dashboard to Monitor new business, revenue and rep contribution

Sales Dashboard to Monitor new business, revenue and rep contribution

Know your pipeline.

Track all leads and accurately forecast revenue. Monitor the types of leads you have at all times, where they are at in the funnel, and where the high value accounts are coming from. Set a goal for sales cycle and monitor progress. Keep eyes on the top 5 accounts.

Sales Dashboard to Monitor new business, revenue and rep contribution

Sales Dashboard to Monitor new business, revenue and rep contribution

Sales Dashboard to Monitor new business, revenue and rep contribution

Know exactly who & what contributes to revenue.

Track new vs. reordering customers, sales and units by rep along with the number of customers they sold to in the period. Track sales by period or day to identify successful promotions or other activities and track sales and units by product. This is set up to be monthly but you may use any time period.

Monitor trends with customer interactions and satisfaction (CSAT)

Monitor trends with customer interactions and satisfaction (CSAT)

Monitor trends with customer interactions and satisfaction (CSAT)

You're too busy to be on the phone.

Make sure you're watching the high-level metrics to ensure customers are being helped and they are satisfied with this dashboard. Input your own top metrics or use the suggested ones. You will now have a baseline you can start to work to improve.

Plan social posts and measure impact with a calendar & dashboard

Monitor trends with customer interactions and satisfaction (CSAT)

Monitor trends with customer interactions and satisfaction (CSAT)

Show your authority and grow a following to gain customers.

Plan the posts for each channel for the month to ensure it's getting done and the messaging has a strategy. Track the engagement across channels on the dashboard. Figure out what works and what doesn't when you have a plan and tracker.

Lever 5: Process- Scale with Confidence

 The best companies run on systems, not chaos.  

  • Project Execution Tracker → Turn ideas into market-ready deliverables 
  • Decision & Accountability Matrix (RASCI) → Clarify who owns what 
  • Risk Prioritization Dashboard → Focus on what could hurt the business most 
  • Process & SOP Management Workbook → Document, track, and optimize every process 

Strong processes reduce bottlenecks, eliminate confusion, and unlock scalable growth.

Get the Lever 5 Package

Know where projects are at with a monday.com project management template

Know where projects are at with a monday.com project management template

Know where projects are at with a monday.com project management template

Plan it. Track it. Deliver it.

Begin with the project brief template to determine which projects should move forward and the details needed to ensure impact and completion then move to the no-subscription project manager in Excel that mirrors Monday.com’s layout, perfect for organizing tasks, teams, and timelines without the learning curve

Plan it. Track it. Deliver it.

Begin with the project brief template to determine which projects should move forward and the details needed to ensure impact and completion then move to the no-subscription project manager in Excel that mirrors Monday.com’s layout, perfect for organizing tasks, teams, and timelines without the learning curve. At any moment see project status, budget, and who is responsible.


EXCEL & GOOGLE SHEETS version included

Roles are crystal clear in the organization or projects

Know where projects are at with a monday.com project management template

Know where projects are at with a monday.com project management template

Imagine each person knowing their exact role & expectations in every step of a project.

Plan out projects and assign each stakeholder as responsible, accountable, supporting, consulting, or informed. Clears up all possible confusion as to who does what.


EXCEL & GOOGLE SHEETS version included

First step in minimizing risk is identifying it

First step in minimizing risk is identifying it

First step in minimizing risk is identifying it

Get all risks in one place, evaluate & start taking action by priority.

Brainstorm all the risks with your teams and categorize them. Then assign values and the tool will tell you which are highest priority right now. Assign someone to them and note a follow up date. This opens the discussions that can be tough and keeps it from being forgotten.

First step is the hardest with SOPs

First step in minimizing risk is identifying it

First step in minimizing risk is identifying it

Just start filling in the blanks and you'll have processes documented in no time.

Procedures have to be documented to reduce duplication of work, missed steps, to keep accountability and many times for compliance. This is a complete template by department workbook for your SOPs complete with a dashboard to see which are past due for review and which are approved.

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XecuteTheVision@gmail.com | Macomb, MI 48042, USA

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