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• Customer Lifetime Value LTV Calculator
• Startup Burn Rate & Runway Calculator
• Gross Margin/Markup Calculator
Definition:
Customer Lifetime Value (LTV) estimates the total revenue a customer is expected to generate for your business over the entire relationship. It’s a key metric for understanding profitability, guiding marketing spend, and making strategic growth decisions.
How to Use It:
Example:
Use this tool to make smarter decisions about customer acquisition, retention, and overall business strategy.
Definition:
Burn Rate shows how much cash your startup spends each month, and Runway tells you how many months your current cash will last. Together, they help you understand financial health and plan your next moves.
How to Use It:
Example:
This calculator helps you plan funding, adjust expenses, and ensure your startup stays on track.
Definitions & Formulas:
Burn Rate = Cash spent per month
Burn Rate = (Starting Cash – Ending Cash) / Number of Months
Runway = How many months your cash will last
Runway (months) = Current Cash / Monthly Burn Rate
Definition:
Break-even analysis tells you how many units you need to sell to cover all fixed and variable costs. It’s a key metric for pricing, planning, and understanding when your business starts making a profit.
How to Use It:
Example:
Formula:
Break-Even Units = Fixed Costs / (Selling Price per Unit−Variable Cost per Unit)
Knowing your break-even point helps you set sales goals, price products correctly, and plan growth with confidence.
Definition:
Gross Margin and Markup help you understand how much profit you make on each product. Gross Margin shows the percentage of revenue that’s profit after costs, while Markup shows how much you increase the cost to reach the selling price.
How to Use It:
Example:
Use this tool to price products correctly, ensure profitability, and make smarter business decisions.
Formulas:
Contribution Margin Calculator
Definition:
Contribution margin is the amount of revenue remaining after subtracting variable costs. It shows how much money is available to cover fixed costs and generate profit.
Examples of Variable Costs:
Variable costs are expenses that change directly with the production or sales volume. Common examples include:
How to Use:
Enter your total sales revenue and total variable costs in the calculator to see your contribution margin percentage.
Formula:
Contribution Margin (%) = (Sales Revenue – Variable Costs) ÷ Sales Revenue × 100
Example:
If your product sells for $100 and the variable cost is $60, your contribution margin is (100 – 60) ÷ 100 × 100 = 40%.
EBITDA Calculator
Definition:
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It’s a measure of a company’s operating performance and profitability before accounting for financial and non-cash expenses. CEOs and investors often use EBITDA to compare companies without the effects of financing or accounting decisions.
Formula:
EBITDA = Net Income+Interest + Taxes + Depreciation+ Amortization Income
Example:
Suppose your company has:
EBITDA = 500,000 + 50,000 + 100,000 + 30,000 + 20,000 = 700,000
Your EBITDA is $700,000, showing your company’s core operating profitability.
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