Business Growth Calculators

Feel confident and in control of your numbers, knowing exactly what your team can achieve and how every sale and marketing effort impacts your growth. 

• Sales Commission Calculator

• Customer Acquisition Cost CAC

• Churn Rate Calculator

• Conversion Rate Calculator

• Marketing Campaign and Software Investment ROI Calculator

• Compound Growth Calculator

Sales Commission Calculator

A sales commission calculator helps businesses and sales professionals quickly determine how much commission is earned on a sale. Commission is typically a percentage of the total sales amount, and this calculator removes the guesswork by doing the math instantly.

How to use it:

1. Enter the total sales amount. 
2. Input the commission rate (as a percentage). 
3. The calculator will automatically display the commission earned.
    

Example:
If a salesperson makes a sale of $10,000 and the commission rate is 7%, the commission earned is:

10,000 × (7/100) =700 

So, the salesperson would earn $700 in commission.

The commission rate is the percentage of sales revenue that a salesperson earns as commission.

• Example: If the commission rate is 5% and the salesperson sells $20,000, they earn $1,000 in commission.
   

An acceleration threshold is a sales target or quota level that, once passed, increases the commission rate. It’s designed to motivate sales reps to overperform.

• Example: 
  • Base commission rate = 5% on sales up to $50,000. 
  • Acceleration threshold = $50,000 in sales. 
  • Once a rep sells more than $50,000, the commission rate increases (say, to 8%) for all sales above that threshold.
     

👉 So if a salesperson sells $70,000, they’d earn:

• 5% of the first $50,000 = $2,500 
• 8% of the additional $20,000 = $1,600 
• Total commission = $4,100

Customer Acquisition Cost (CAC) Calculator

Definition:
CAC measures how much it costs to acquire a new customer, including all sales and marketing expenses. It’s essential for understanding efficiency in growth and profitability.

These are expenses related to your sales team and sales processes:

• Salaries, commissions, and bonuses for sales reps 
• Benefits and payroll taxes for sales staff 
• Sales software or CRM subscriptions 
• Sales training and onboarding costs 
• Travel, meals, or entertainment related to closing deals 
• Lead generation costs handled by sales (calls, events, trade shows)
   

These are expenses for campaigns, advertising, and demand generation:

• Digital advertising (Google Ads, Facebook, LinkedIn campaigns)
  Content marketing (blogs, videos, ebooks, webinars) 
• Email marketing software and automation tools 
• Marketing team salaries, bonuses, and benefits 
• Marketing events, sponsorships, and trade shows 
• Design, branding, and creative production costs 
• SEO, paid search, or influencer marketing campaigns

How to Use It:
Enter the total sales and marketing costs for a period and the number of new customers acquired. The calculator will provide the average cost per customer.

Example:

• Total Sales & Marketing Costs: $50,000 
• New Customers: 200 
• CAC = 50,000 ÷ 200 = $250 per customer

Definition:
Churn Rate measures the percentage of customers who stop using your product or service over a specific period. It’s a critical metric for understanding customer retention, spotting issues early, and improving business stability.

How to Use It:

1. Enter the number of customers at the start of the period. 
2. Enter the number of customers lost during that period. 
3. The calculator will instantly show your Churn Rate as a percentage.
    

Example:

• Customers at Start: 500 
• Customers Lost: 50 
• Churn Rate = (50 ÷ 500) × 100 = 10%
   

A lower churn rate means your customers are staying longer, indicating strong satisfaction and loyalty. Monitoring this regularly helps you take proactive steps to retain customers and grow your business.

Conversion Rate Calculator
Definition:
Conversion Rate measures the percentage of website visitors or leads who take a desired action, such as making a purchase or signing up. It helps you understand the effectiveness of marketing and sales efforts.

How to Use It:

1. Enter the number of conversions (sales, sign-ups, etc.). 
2. Enter the total number of visitors or leads. 
3. The calculator will show the conversion rate as a percentage.
    

Example:

• Conversions: 120 
• Visitors: 4,000 
• Conversion Rate = 120 ÷ 4000 × 100 = 3%

Formula:

Conversion Rate (%) = Number of Conversions / Number of Visitors × 100
 

Use this tool to optimize campaigns, track performance, and increase revenue per visitor.your business.

ROI Calculator – Marketing & Software Investments

Definition:
Return on Investment (ROI) measures the profitability of an investment by comparing the gain from the investment to its cost. It helps businesses determine whether a marketing campaign or software purchase is worth the expense.

• Ad spend – Facebook Ads, Google Ads, LinkedIn Ads, etc. 
• Creative production – graphic design, video creation, copywriting 
• Agency or freelancer fees – if you outsource campaign setup or management 
• Marketing software/tools – email platforms, automation, landing page builders 
• Sponsorships – event or influencer sponsorship costs 
• Printing & materials – brochures, flyers, promotional items 
• Personnel costs – portion of employee time spent on campaign execution 
• Distribution costs – postage, shipping, or third-party delivery

Formula:

ROI (%) = (Gain from Investment – Cost of Investment) / Cost of Investment × 100

Example – Marketing Campaign:
If you spend $5,000 on a campaign and generate $15,000 in revenue, your ROI is:

(15,000–5,000)/5,000×100=200%

Example – Software Purchase:
If a software costs $10,000 and saves your team $25,000 in time and efficiency gains, ROI is:

(25,000–10,000)/10,000×100=150%

Definition:
Compound Growth calculates how an investment, revenue stream, or metric grows over time, taking into account growth applied not just to the original amount, but also to prior growth. It’s essential for forecasting and understanding long-term growth potential.

How to Use It:

1. Enter the current value (e.g., revenue, investment, or metric). 
2. Enter the growth rate as a percentage. 
3. Enter the number of periods (months, years, etc.). 
4. The calculator will show the future value after compounding.
    

Example:

• Current Value: $10,000 
• Growth Rate: 5% 
• Periods: 3 years 
• Future Value = 10,000 × (1 + 0.05)^3 = $11,576.25

Future Value (FV) = Current Value (CV) × (1+Growth Rate) ^ Number of Periods

Where:

• FV = Future Value after growth 
• CV = Current Value (starting amount) 
• Growth Rate = growth per period (as a decimal, so 5% = 0.05) 
• Number of Periods = total periods over which growth occurs (e.g., months, years)
   

Use this tool to forecast growth, plan investments, or visualize how small, consistent increases can multiply over time.